Strategic Digital Marketing and Growth

Overview

Designed for ambitious professionals, Strategic Digital Marketing and Growth is an intensive professional program in Marketing & Sales that builds capability that lasts well beyond the training room. Over five focused days, participants explore the methods, tools and real cases behind strategic Digital Marketing and Growth, and leave with a clear plan they can put to work in their own organization.

Who Should Attend

This program is ideal for managers, specialists and technical professionals in Marketing & Sales who want to strengthen their expertise in strategic Digital Marketing and Growth, as well as anyone preparing to take on greater responsibility in this area.

Learning Objectives

• Build and communicate a clear, actionable plan with confidence.
• Use recognized frameworks to improve quality and performance.
• Apply practical strategic Digital Marketing and Growth methods and tools to real work situations.
• Avoid the most common pitfalls and manage risk proactively.
• Understand the core principles and current practice of strategic Digital Marketing and Growth.

Course Outline

• Module 1: Risk, compliance and governance considerations
• Module 2: Building a practical action plan for the workplace
• Module 3: Standards, frameworks and professional practice
• Module 4: Planning, implementation and execution
• Module 5: Tools, techniques and hands-on application
• Module 6: Real-world case studies and lessons learned

Certification

On successful completion, participants receive an accredited AIAT certificate of attendance from AIAT.