Spokesperson and Media Training

Overview

Grounded in current best practice, Spokesperson and Media Training is an intensive professional program in Public Relations & Media that equips teams to deliver measurable results. Over five focused days, participants explore the methods, tools and real cases behind spokesperson and Media Training, and leave with a clear plan they can put to work in their own organization.

Who Should Attend

This program is ideal for managers, specialists and technical professionals in Public Relations & Media who want to strengthen their expertise in spokesperson and Media Training, as well as anyone preparing to take on greater responsibility in this area.

Learning Objectives

• Make better decisions using data and structured thinking.
• Measure outcomes and drive continuous improvement.
• Avoid the most common pitfalls and manage risk proactively.
• Build and communicate a clear, actionable plan with confidence.
• Understand the core principles and current practice of spokesperson and Media Training.

Course Outline

• Module 1: Real-world case studies and lessons learned
• Module 2: Standards, frameworks and professional practice
• Module 3: Measurement, review and continuous improvement
• Module 4: Building a practical action plan for the workplace
• Module 5: Risk, compliance and governance considerations
• Module 6: Tools, techniques and hands-on application

Certification

On successful completion, participants receive an accredited AIAT certificate of attendance from AIAT.