Social Media Marketing and Content

Overview

Delivered by seasoned practitioners, Social Media Marketing and Content is an intensive professional program in Marketing & Sales that builds capability that lasts well beyond the training room. Over five focused days, participants explore the methods, tools and real cases behind social Media Marketing and Content, and leave with a clear plan they can put to work in their own organization.

Who Should Attend

This program is ideal for managers, specialists and technical professionals in Marketing & Sales who want to strengthen their expertise in social Media Marketing and Content, as well as anyone preparing to take on greater responsibility in this area.

Learning Objectives

• Avoid the most common pitfalls and manage risk proactively.
• Build and communicate a clear, actionable plan with confidence.
• Apply practical social Media Marketing and Content methods and tools to real work situations.
• Use recognized frameworks to improve quality and performance.
• Understand the core principles and current practice of social Media Marketing and Content.

Course Outline

• Module 1: Standards, frameworks and professional practice
• Module 2: Real-world case studies and lessons learned
• Module 3: Planning, implementation and execution
• Module 4: Measurement, review and continuous improvement
• Module 5: Foundations and key concepts of social Media Marketing and Content
• Module 6: Tools, techniques and hands-on application

Certification

On successful completion, participants receive an accredited AIAT certificate of attendance from AIAT.