Social Media Management for PR

Overview

Built around real workplace challenges, Social Media Management for PR is an intensive professional program in Public Relations & Media that gives participants the confidence and tools to perform at a higher level. Over five focused days, participants explore the methods, tools and real cases behind social Media Management for PR, and leave with a clear plan they can put to work in their own organization.

Who Should Attend

This program is ideal for managers, specialists and technical professionals in Public Relations & Media who want to strengthen their expertise in social Media Management for PR, as well as anyone preparing to take on greater responsibility in this area.

Learning Objectives

• Apply practical social Media Management for PR methods and tools to real work situations.
• Measure outcomes and drive continuous improvement.
• Make better decisions using data and structured thinking.
• Avoid the most common pitfalls and manage risk proactively.
• Analyze common challenges in Public Relations & Media and design effective solutions.

Course Outline

• Module 1: Risk, compliance and governance considerations
• Module 2: Real-world case studies and lessons learned
• Module 3: Tools, techniques and hands-on application
• Module 4: Planning, implementation and execution
• Module 5: Foundations and key concepts of social Media Management for PR
• Module 6: Standards, frameworks and professional practice

Certification

On successful completion, participants receive an accredited AIAT certificate of attendance from AIAT.