Search Engine Optimization and SEM

Overview

Focused on practical impact, Search Engine Optimization and SEM is an intensive professional program in Marketing & Sales that bridges the gap between theory and day-to-day execution. Over five focused days, participants explore the methods, tools and real cases behind search Engine Optimization and SEM, and leave with a clear plan they can put to work in their own organization.

Who Should Attend

This program is ideal for managers, specialists and technical professionals in Marketing & Sales who want to strengthen their expertise in search Engine Optimization and SEM, as well as anyone preparing to take on greater responsibility in this area.

Learning Objectives

• Make better decisions using data and structured thinking.
• Use recognized frameworks to improve quality and performance.
• Analyze common challenges in Marketing & Sales and design effective solutions.
• Understand the core principles and current practice of search Engine Optimization and SEM.
• Avoid the most common pitfalls and manage risk proactively.

Course Outline

• Module 1: Risk, compliance and governance considerations
• Module 2: Planning, implementation and execution
• Module 3: Standards, frameworks and professional practice
• Module 4: Real-world case studies and lessons learned
• Module 5: Measurement, review and continuous improvement
• Module 6: Foundations and key concepts of search Engine Optimization and SEM

Certification

On successful completion, participants receive an accredited AIAT certificate of attendance from AIAT.