5 course modules
A structured syllabus
Marketing & Sales
Product Marketing and Go-to-Market
A practical five-day program on Marketing & Sales: product Marketing and Go-to-Market — methods, tools and real cases you can apply at work right away.
Duration5 training days
Content5 modules
VenueTripoli
On completionAccredited attendance certificate
About the programmeOverview
OverviewDesigned for ambitious professionals, Product Marketing and Go-to-Market is an intensive professional program in Marketing & Sales that equips teams to deliver measurable results. Over five focused days, participants explore the methods, tools and real cases behind product Marketing and Go-to-Market, and leave with a clear plan they can put to work in their own organization.
Who Should AttendThis program is ideal for managers, specialists and technical professionals in Marketing & Sales who want to strengthen their expertise in product Marketing and Go-to-Market, as well as anyone preparing to take on greater responsibility in this area.
Learning Objectives- Understand the core principles and current practice of product Marketing and Go-to-Market.
- Make better decisions using data and structured thinking.
- Build and communicate a clear, actionable plan with confidence.
- Measure outcomes and drive continuous improvement.
- Analyze common challenges in Marketing & Sales and design effective solutions.
Course Outline- Module 1: Real-world case studies and lessons learned
- Module 2: Tools, techniques and hands-on application
- Module 3: Standards, frameworks and professional practice
- Module 4: Foundations and key concepts of product Marketing and Go-to-Market
- Module 5: Building a practical action plan for the workplace
- Module 6: Planning, implementation and execution
CertificationOn successful completion, participants receive an accredited AIAT certificate of attendance from AIAT.
This program is ideal for managers, specialists and technical professionals in Marketing & Sales who want to strengthen their expertise in product Marketing and Go-to-Market, as well as anyone preparing to take on greater responsibility in this area.
Learning Objectives- Understand the core principles and current practice of product Marketing and Go-to-Market.
- Make better decisions using data and structured thinking.
- Build and communicate a clear, actionable plan with confidence.
- Measure outcomes and drive continuous improvement.
- Analyze common challenges in Marketing & Sales and design effective solutions.
Course Outline- Module 1: Real-world case studies and lessons learned
- Module 2: Tools, techniques and hands-on application
- Module 3: Standards, frameworks and professional practice
- Module 4: Foundations and key concepts of product Marketing and Go-to-Market
- Module 5: Building a practical action plan for the workplace
- Module 6: Planning, implementation and execution
CertificationOn successful completion, participants receive an accredited AIAT certificate of attendance from AIAT.
- Module 1: Real-world case studies and lessons learned
- Module 2: Tools, techniques and hands-on application
- Module 3: Standards, frameworks and professional practice
- Module 4: Foundations and key concepts of product Marketing and Go-to-Market
- Module 5: Building a practical action plan for the workplace
- Module 6: Planning, implementation and execution
CertificationOn successful completion, participants receive an accredited AIAT certificate of attendance from AIAT.
What the participant receives
Accredited attendance certificate
On completing the programme
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