Pricing Strategy and Revenue Growth

Overview

Grounded in current best practice, Pricing Strategy and Revenue Growth is an intensive professional program in Marketing & Sales that gives participants the confidence and tools to perform at a higher level. Over five focused days, participants explore the methods, tools and real cases behind pricing Strategy and Revenue Growth, and leave with a clear plan they can put to work in their own organization.

Who Should Attend

This program is ideal for managers, specialists and technical professionals in Marketing & Sales who want to strengthen their expertise in pricing Strategy and Revenue Growth, as well as anyone preparing to take on greater responsibility in this area.

Learning Objectives

• Apply practical pricing Strategy and Revenue Growth methods and tools to real work situations.
• Build and communicate a clear, actionable plan with confidence.
• Use recognized frameworks to improve quality and performance.
• Avoid the most common pitfalls and manage risk proactively.
• Understand the core principles and current practice of pricing Strategy and Revenue Growth.

Course Outline

• Module 1: Building a practical action plan for the workplace
• Module 2: Standards, frameworks and professional practice
• Module 3: Measurement, review and continuous improvement
• Module 4: Foundations and key concepts of pricing Strategy and Revenue Growth
• Module 5: Real-world case studies and lessons learned
• Module 6: Tools, techniques and hands-on application

Certification

On successful completion, participants receive an accredited AIAT certificate of attendance from AIAT.