Media Monitoring and Analysis

Overview

Focused on practical impact, Media Monitoring and Analysis is an intensive professional program in Public Relations & Media that builds capability that lasts well beyond the training room. Over five focused days, participants explore the methods, tools and real cases behind media Monitoring and Analysis, and leave with a clear plan they can put to work in their own organization.

Who Should Attend

This program is ideal for managers, specialists and technical professionals in Public Relations & Media who want to strengthen their expertise in media Monitoring and Analysis, as well as anyone preparing to take on greater responsibility in this area.

Learning Objectives

• Make better decisions using data and structured thinking.
• Build and communicate a clear, actionable plan with confidence.
• Apply practical media Monitoring and Analysis methods and tools to real work situations.
• Avoid the most common pitfalls and manage risk proactively.
• Understand the core principles and current practice of media Monitoring and Analysis.

Course Outline

• Module 1: Planning, implementation and execution
• Module 2: Building a practical action plan for the workplace
• Module 3: Measurement, review and continuous improvement
• Module 4: Tools, techniques and hands-on application
• Module 5: Standards, frameworks and professional practice
• Module 6: Real-world case studies and lessons learned

Certification

On successful completion, participants receive an accredited AIAT certificate of attendance from AIAT.