Marketing Strategy and Planning

Overview

Built around real workplace challenges, Marketing Strategy and Planning is an intensive professional program in Marketing & Sales that bridges the gap between theory and day-to-day execution. Over five focused days, participants explore the methods, tools and real cases behind marketing Strategy and Planning, and leave with a clear plan they can put to work in their own organization.

Who Should Attend

This program is ideal for managers, specialists and technical professionals in Marketing & Sales who want to strengthen their expertise in marketing Strategy and Planning, as well as anyone preparing to take on greater responsibility in this area.

Learning Objectives

• Use recognized frameworks to improve quality and performance.
• Make better decisions using data and structured thinking.
• Understand the core principles and current practice of marketing Strategy and Planning.
• Analyze common challenges in Marketing & Sales and design effective solutions.
• Build and communicate a clear, actionable plan with confidence.

Course Outline

• Module 1: Building a practical action plan for the workplace
• Module 2: Planning, implementation and execution
• Module 3: Real-world case studies and lessons learned
• Module 4: Risk, compliance and governance considerations
• Module 5: Tools, techniques and hands-on application
• Module 6: Measurement, review and continuous improvement

Certification

On successful completion, participants receive an accredited AIAT certificate of attendance from AIAT.