Marketing Analytics and Performance

Overview

Delivered by seasoned practitioners, Marketing Analytics and Performance is an intensive professional program in Marketing & Sales that bridges the gap between theory and day-to-day execution. Over five focused days, participants explore the methods, tools and real cases behind marketing Analytics and Performance, and leave with a clear plan they can put to work in their own organization.

Who Should Attend

This program is ideal for managers, specialists and technical professionals in Marketing & Sales who want to strengthen their expertise in marketing Analytics and Performance, as well as anyone preparing to take on greater responsibility in this area.

Learning Objectives

• Measure outcomes and drive continuous improvement.
• Apply practical marketing Analytics and Performance methods and tools to real work situations.
• Build and communicate a clear, actionable plan with confidence.
• Understand the core principles and current practice of marketing Analytics and Performance.
• Avoid the most common pitfalls and manage risk proactively.

Course Outline

• Module 1: Risk, compliance and governance considerations
• Module 2: Measurement, review and continuous improvement
• Module 3: Tools, techniques and hands-on application
• Module 4: Building a practical action plan for the workplace
• Module 5: Standards, frameworks and professional practice
• Module 6: Foundations and key concepts of marketing Analytics and Performance

Certification

On successful completion, participants receive an accredited AIAT certificate of attendance from AIAT.