Key Account Management

Overview

Delivered by seasoned practitioners, Key Account Management is an intensive professional program in Marketing & Sales that gives participants the confidence and tools to perform at a higher level. Over five focused days, participants explore the methods, tools and real cases behind key Account Management, and leave with a clear plan they can put to work in their own organization.

Who Should Attend

This program is ideal for managers, specialists and technical professionals in Marketing & Sales who want to strengthen their expertise in key Account Management, as well as anyone preparing to take on greater responsibility in this area.

Learning Objectives

• Understand the core principles and current practice of key Account Management.
• Build and communicate a clear, actionable plan with confidence.
• Avoid the most common pitfalls and manage risk proactively.
• Measure outcomes and drive continuous improvement.
• Apply practical key Account Management methods and tools to real work situations.

Course Outline

• Module 1: Real-world case studies and lessons learned
• Module 2: Building a practical action plan for the workplace
• Module 3: Foundations and key concepts of key Account Management
• Module 4: Planning, implementation and execution
• Module 5: Risk, compliance and governance considerations
• Module 6: Measurement, review and continuous improvement

Certification

On successful completion, participants receive an accredited AIAT certificate of attendance from AIAT.