Internal Communication and Engagement

Overview

Designed for ambitious professionals, Internal Communication and Engagement is an intensive professional program in Public Relations & Media that builds capability that lasts well beyond the training room. Over five focused days, participants explore the methods, tools and real cases behind internal Communication and Engagement, and leave with a clear plan they can put to work in their own organization.

Who Should Attend

This program is ideal for managers, specialists and technical professionals in Public Relations & Media who want to strengthen their expertise in internal Communication and Engagement, as well as anyone preparing to take on greater responsibility in this area.

Learning Objectives

• Make better decisions using data and structured thinking.
• Use recognized frameworks to improve quality and performance.
• Measure outcomes and drive continuous improvement.
• Avoid the most common pitfalls and manage risk proactively.
• Apply practical internal Communication and Engagement methods and tools to real work situations.

Course Outline

• Module 1: Tools, techniques and hands-on application
• Module 2: Planning, implementation and execution
• Module 3: Measurement, review and continuous improvement
• Module 4: Standards, frameworks and professional practice
• Module 5: Risk, compliance and governance considerations
• Module 6: Real-world case studies and lessons learned

Certification

On successful completion, participants receive an accredited AIAT certificate of attendance from AIAT.