Integrated Marketing Communications

Overview

Designed for ambitious professionals, Integrated Marketing Communications is an intensive professional program in Marketing & Sales that builds capability that lasts well beyond the training room. Over five focused days, participants explore the methods, tools and real cases behind integrated Marketing Communications, and leave with a clear plan they can put to work in their own organization.

Who Should Attend

This program is ideal for managers, specialists and technical professionals in Marketing & Sales who want to strengthen their expertise in integrated Marketing Communications, as well as anyone preparing to take on greater responsibility in this area.

Learning Objectives

• Build and communicate a clear, actionable plan with confidence.
• Make better decisions using data and structured thinking.
• Measure outcomes and drive continuous improvement.
• Analyze common challenges in Marketing & Sales and design effective solutions.
• Understand the core principles and current practice of integrated Marketing Communications.

Course Outline

• Module 1: Risk, compliance and governance considerations
• Module 2: Standards, frameworks and professional practice
• Module 3: Building a practical action plan for the workplace
• Module 4: Tools, techniques and hands-on application
• Module 5: Measurement, review and continuous improvement
• Module 6: Real-world case studies and lessons learned

Certification

On successful completion, participants receive an accredited AIAT certificate of attendance from AIAT.