Employer Branding and Employee Experience

Overview

Delivered by seasoned practitioners, Employer Branding and Employee Experience is an intensive professional program in Human Resources & Personal Development that gives participants the confidence and tools to perform at a higher level. Over five focused days, participants explore the methods, tools and real cases behind employer Branding and Employee Experience, and leave with a clear plan they can put to work in their own organization.

Who Should Attend

This program is ideal for managers, specialists and technical professionals in Human Resources & Personal Development who want to strengthen their expertise in employer Branding and Employee Experience, as well as anyone preparing to take on greater responsibility in this area.

Learning Objectives

• Understand the core principles and current practice of employer Branding and Employee Experience.
• Measure outcomes and drive continuous improvement.
• Analyze common challenges in Human Resources & Personal Development and design effective solutions.
• Build and communicate a clear, actionable plan with confidence.
• Use recognized frameworks to improve quality and performance.

Course Outline

• Module 1: Standards, frameworks and professional practice
• Module 2: Building a practical action plan for the workplace
• Module 3: Tools, techniques and hands-on application
• Module 4: Real-world case studies and lessons learned
• Module 5: Foundations and key concepts of employer Branding and Employee Experience
• Module 6: Measurement, review and continuous improvement

Certification

On successful completion, participants receive an accredited AIAT certificate of attendance from AIAT.