Email and Marketing Automation

Overview

Grounded in current best practice, Email and Marketing Automation is an intensive professional program in Marketing & Sales that turns proven concepts into skills participants can apply immediately. Over five focused days, participants explore the methods, tools and real cases behind email and Marketing Automation, and leave with a clear plan they can put to work in their own organization.

Who Should Attend

This program is ideal for managers, specialists and technical professionals in Marketing & Sales who want to strengthen their expertise in email and Marketing Automation, as well as anyone preparing to take on greater responsibility in this area.

Learning Objectives

• Apply practical email and Marketing Automation methods and tools to real work situations.
• Analyze common challenges in Marketing & Sales and design effective solutions.
• Measure outcomes and drive continuous improvement.
• Build and communicate a clear, actionable plan with confidence.
• Make better decisions using data and structured thinking.

Course Outline

• Module 1: Measurement, review and continuous improvement
• Module 2: Real-world case studies and lessons learned
• Module 3: Risk, compliance and governance considerations
• Module 4: Standards, frameworks and professional practice
• Module 5: Building a practical action plan for the workplace
• Module 6: Foundations and key concepts of email and Marketing Automation

Certification

On successful completion, participants receive an accredited AIAT certificate of attendance from AIAT.