Customer Relationship Management

Overview

Delivered by seasoned practitioners, Customer Relationship Management is an intensive professional program in Marketing & Sales that builds capability that lasts well beyond the training room. Over five focused days, participants explore the methods, tools and real cases behind customer Relationship Management, and leave with a clear plan they can put to work in their own organization.

Who Should Attend

This program is ideal for managers, specialists and technical professionals in Marketing & Sales who want to strengthen their expertise in customer Relationship Management, as well as anyone preparing to take on greater responsibility in this area.

Learning Objectives

• Analyze common challenges in Marketing & Sales and design effective solutions.
• Use recognized frameworks to improve quality and performance.
• Measure outcomes and drive continuous improvement.
• Build and communicate a clear, actionable plan with confidence.
• Avoid the most common pitfalls and manage risk proactively.

Course Outline

• Module 1: Tools, techniques and hands-on application
• Module 2: Foundations and key concepts of customer Relationship Management
• Module 3: Real-world case studies and lessons learned
• Module 4: Risk, compliance and governance considerations
• Module 5: Measurement, review and continuous improvement
• Module 6: Planning, implementation and execution

Certification

On successful completion, participants receive an accredited AIAT certificate of attendance from AIAT.