Consultative and Solution Selling

Overview

Delivered by seasoned practitioners, Consultative and Solution Selling is an intensive professional program in Marketing & Sales that bridges the gap between theory and day-to-day execution. Over five focused days, participants explore the methods, tools and real cases behind consultative and Solution Selling, and leave with a clear plan they can put to work in their own organization.

Who Should Attend

This program is ideal for managers, specialists and technical professionals in Marketing & Sales who want to strengthen their expertise in consultative and Solution Selling, as well as anyone preparing to take on greater responsibility in this area.

Learning Objectives

• Analyze common challenges in Marketing & Sales and design effective solutions.
• Use recognized frameworks to improve quality and performance.
• Apply practical consultative and Solution Selling methods and tools to real work situations.
• Make better decisions using data and structured thinking.
• Understand the core principles and current practice of consultative and Solution Selling.

Course Outline

• Module 1: Foundations and key concepts of consultative and Solution Selling
• Module 2: Planning, implementation and execution
• Module 3: Standards, frameworks and professional practice
• Module 4: Tools, techniques and hands-on application
• Module 5: Building a practical action plan for the workplace
• Module 6: Real-world case studies and lessons learned

Certification

On successful completion, participants receive an accredited AIAT certificate of attendance from AIAT.