Campaign Planning and Evaluation

Overview

Delivered by seasoned practitioners, Campaign Planning and Evaluation is an intensive professional program in Public Relations & Media that gives participants the confidence and tools to perform at a higher level. Over five focused days, participants explore the methods, tools and real cases behind campaign Planning and Evaluation, and leave with a clear plan they can put to work in their own organization.

Who Should Attend

This program is ideal for managers, specialists and technical professionals in Public Relations & Media who want to strengthen their expertise in campaign Planning and Evaluation, as well as anyone preparing to take on greater responsibility in this area.

Learning Objectives

• Apply practical campaign Planning and Evaluation methods and tools to real work situations.
• Build and communicate a clear, actionable plan with confidence.
• Measure outcomes and drive continuous improvement.
• Analyze common challenges in Public Relations & Media and design effective solutions.
• Use recognized frameworks to improve quality and performance.

Course Outline

• Module 1: Standards, frameworks and professional practice
• Module 2: Planning, implementation and execution
• Module 3: Foundations and key concepts of campaign Planning and Evaluation
• Module 4: Tools, techniques and hands-on application
• Module 5: Risk, compliance and governance considerations
• Module 6: Measurement, review and continuous improvement

Certification

On successful completion, participants receive an accredited AIAT certificate of attendance from AIAT.