Brand Management and Positioning

Overview

Designed for ambitious professionals, Brand Management and Positioning is an intensive professional program in Marketing & Sales that builds capability that lasts well beyond the training room. Over five focused days, participants explore the methods, tools and real cases behind brand Management and Positioning, and leave with a clear plan they can put to work in their own organization.

Who Should Attend

This program is ideal for managers, specialists and technical professionals in Marketing & Sales who want to strengthen their expertise in brand Management and Positioning, as well as anyone preparing to take on greater responsibility in this area.

Learning Objectives

• Build and communicate a clear, actionable plan with confidence.
• Understand the core principles and current practice of brand Management and Positioning.
• Analyze common challenges in Marketing & Sales and design effective solutions.
• Apply practical brand Management and Positioning methods and tools to real work situations.
• Make better decisions using data and structured thinking.

Course Outline

• Module 1: Tools, techniques and hands-on application
• Module 2: Foundations and key concepts of brand Management and Positioning
• Module 3: Building a practical action plan for the workplace
• Module 4: Measurement, review and continuous improvement
• Module 5: Standards, frameworks and professional practice
• Module 6: Real-world case studies and lessons learned

Certification

On successful completion, participants receive an accredited AIAT certificate of attendance from AIAT.