B2B Marketing and Lead Generation

Overview

Delivered by seasoned practitioners, B2B Marketing and Lead Generation is an intensive professional program in Marketing & Sales that equips teams to deliver measurable results. Over five focused days, participants explore the methods, tools and real cases behind b2B Marketing and Lead Generation, and leave with a clear plan they can put to work in their own organization.

Who Should Attend

This program is ideal for managers, specialists and technical professionals in Marketing & Sales who want to strengthen their expertise in b2B Marketing and Lead Generation, as well as anyone preparing to take on greater responsibility in this area.

Learning Objectives

• Measure outcomes and drive continuous improvement.
• Use recognized frameworks to improve quality and performance.
• Make better decisions using data and structured thinking.
• Avoid the most common pitfalls and manage risk proactively.
• Build and communicate a clear, actionable plan with confidence.

Course Outline

• Module 1: Real-world case studies and lessons learned
• Module 2: Tools, techniques and hands-on application
• Module 3: Measurement, review and continuous improvement
• Module 4: Foundations and key concepts of b2B Marketing and Lead Generation
• Module 5: Planning, implementation and execution
• Module 6: Risk, compliance and governance considerations

Certification

On successful completion, participants receive an accredited AIAT certificate of attendance from AIAT.